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Today's
Marketing Highlights
If
you're following the leader you may not be giving your customers what
they want! Many big companies make lots of noise in the advertising
market, but are clueless when it comes to getting new clients. Don't
follow their lead unless you've done your research. Many of these big
companies don't plan to make a profit from their advertising for a couple
of years because it is based on their branding effort. It also might
cost them several hundred dollars per client after the math is done.
Knowing this, can you afford to emulate what they do?
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Today's
Feature Articles
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Find
A Market Niche And Make It Your Own: Narrow your
focus in your marketing efforts with these ideas from author
Steve Brewer and increase your online sales. Read
Steve's article here.
Create
A Referral-Based Business!
Sell your talents and have others sell your business is
what happens here. Read about it in Linda
Brakeall's article here.
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Today's
Tool Tip
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Top Producer is contact management
software that will help you communicate, advertise and prospect
over the internet. Click
here to see this and other tools you can use. |
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Book
Feature
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The
Myth of Excellence: Why Great Companies Never Try to Be
the Best at Everything "No
matter how simple the author's theory and logic is, many
highly paid intelligent business executives still have no
comprehension of the themes covered in this book. So many
companies are so out of tune to what their customers really
want." Find this book by clicking
here or find more books at our Bookstore
compliments of Amazon.com.
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Ask A Question On Our Forum
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Do you have a question
about web design or marketing? Do you have a suggestion for
this web site? Go ahead and leave your question or suggestion
on the MMO Forum.
Click here |
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Newsletters
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Marketing Express - Once
a month they will bring you "the best up-to-the-minute
ideas, products, programs, and resources available for success
online." You can find this and other newsletters we read
here. |
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Advertising Tip
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Feelings
and Desires Sell
One of the best 2nd mortgage ads I have ever seen was an Arizona
company with a mailer. The mailer was simple and to the point.
It either showed a sports car, motor home, or a boat and said,
"Uncle Sam thinks this is your home." The concept
was simple. They targeted feelings and desires as well as
the tax write off implication. Think about your prospective
clients benefits in your advertising.. |
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Check
MMO Online Resources
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Click
here to find resources for the mortgage professional
like OriginationPro
- The premier source for mortgage lenders.
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Advertising
Quote
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I am a great believer in luck and I find the harder I work the
more I have of it. - Stephen Leacock
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most recent posts to the
MMO
Forum
Contact MMO
We'd
like to hear from you!
Give us a call: 800-398-0504
or, email us at:
Info@MortgageMarketingOnline.com
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