Today's Marketing Highlights If you're following the leader you may not be giving your customers what they want! Many big companies make lots of noise in the advertising market, but are clueless when it comes to getting new clients. Don't follow their lead unless you've done your research. Many of these big companies don't plan to make a profit from their advertising for a couple of years because it is based on their branding effort. It also might cost them several hundred dollars per client after the math is done. Knowing this, can you afford to emulate what they do? Today's Feature Articles Find A Market Niche And Make It Your Own: Narrow your focus in your marketing efforts with these ideas from author Steve Brewer and increase your online sales. Read Steve's article here. Create A Referral-Based Business! Sell your talents and have others sell your business is what happens here. Read about it in Linda Brakeall's article here.   Today's Tool Tip Top Producer is contact management software that will help you communicate, advertise and prospect over the internet. Click here to see this and other tools you can use.   Book Feature The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything "No matter how simple the author's theory and logic is, many highly paid intelligent business executives still have no comprehension of the themes covered in this book. So many companies are so out of tune to what their customers really want." Find this book by clicking here or find more books at our Bookstore compliments of Amazon.com.     Ask A Question On Our Forum Do you have a question about web design or marketing? Do you have a suggestion for this web site? Go ahead and leave your question or suggestion on the MMO Forum. Click here   Newsletters Marketing Express - Once a month they will bring you "the best up-to-the-minute ideas, products, programs, and resources available for success online." You can find this and other newsletters we read here.   Advertising Tip Feelings and Desires Sell One of the best 2nd mortgage ads I have ever seen was an Arizona company with a mailer. The mailer was simple and to the point. It either showed a sports car, motor home, or a boat and said, "Uncle Sam thinks this is your home." The concept was simple. They targeted feelings and desires as well as the tax write off implication. Think about your prospective clients benefits in your advertising..   Check MMO Online Resources  Click here to find resources for the mortgage professional like OriginationPro - The premier source for mortgage lenders.   Advertising Quote I am a great believer in luck and I find the harder I work the more I have of it. - Stephen Leacock