Today's Marketing Highlights Got a long sales letter or email that doesn't get the response you'd like? Often, people writing long sales pitches like to build up the suspense by telling breathtaking stories before revealing the reason for the ad. Readers who are in a hurry will never get to the "good stuff" that you wanted them to see. Try revealing the purpose for the ad right up front and see if your response rate goes up. You might find that many will be willing to read the rest of the letter if they know the benefit first. Share Your Knowledge Marketing subjects on the MMO Forum include Web Site Development, Email Marketing, Promotion and Development, and Get A Site Review. Share your knowledge with the rest of us by clicking here.   Marketing Newsletters Need More Ideas For Your Business? Find new ways to promote your business by joining newsletters that will give you greater insight. Click here for a list of newsletters we read.   Think About It Do you try to do everything in your business? Many a business professional becomes overwhelmed with the running of their business and doesn't have the time to make any money. Lee Iacocca met with a few people everyday to delegate responsibilities for his huge company.   Check MMO Online Resources By Referral Only - The world's largest real estate and mortgage-lending resource center, is committed to helping you transform your business and your life. To find this and other mortgage resources click here.   Today's Feature Article Making Sales At Gunpoint by Mike Enlow: I have received so many emails lately by people wanting a "cooking cutter" process for successful marketing on the Internet. Well frankly, I would be remiss and deceitful if I didn't shoot strait from the hip on this... Finish Mike's article here.   Today's Tool Tip Human Click or Live Person is a provider of online sales and customer service solutions. Over 2500 Web sites currently use their solutions to answer customer questions, satisfy customers, build relationships and deliver results. Check this and other tools out here.   Book Feature Net Words - Creating High-Impact Online Copy: A guide to creating copy that connects with customers and makes the sale. By Nick Usborne. Five Star Rating. Find more books at our book store here. Quote of the Day "Real excellence and humility are not incompatible one with the other, on the contrary they are twin sisters."  -Jean Baptiste Lacordaire