Today's Marketing Highlights Is your sales literature up to date? Recently I read where a well-known marketer was distributing brochures that included several testimonials from former clients. This is a great marketing technique. The problem was that many of the people she mentioned in the brochures had changed jobs and no longer had the same contact information. Many people in her audience noticed that fact. At that point her credibility was questioned. If your brochure information is subject to change, only have a small amount printed at a time. It may cost a little more, but it can save your reputation. Today's Download Is Your Web Designer a Marketer ? He Should Be ! (95Kb PDF file) by Chuck Pearson This eBook talks about the importance of having your website created by a marketing professional who understands how to sell. Learn the importance of selling a product's benefits rather than its features, effective layouts and how to have your site work for you. Contents Include: - Inherent differences between marketers and programmers - True purpose of your website layout - Benefits versus features - Minimal effort = high rewards.   Newsletters ICONOCAST e-marketing newsletter ("We're About The Next Idea") serves 50,000 subscribers worldwide, delivering provocative reporting on news, analysis and trends affecting the Internet marketing online industry. Delivered weekly. Find this and other newsletters we read on our newsletters page. Click here.     Check MMO Online Resources Wilson Internet offers the Web's largest source of key information about doing business on the Net -- hundreds of articles, thousands of links to resources on E-commerce and Web marketing. You can find this and other resources here on our resources page.   Quotable Quote Do not go where the path may lead, go instead where there is no path and leave a trail.  -Ralph Waldo Emerson   (1803-1882)   Today's Feature Article Improve Your Search Engine Placement (Part 1) - by Tony L. Callahan - There is currently a substantial debate raging as to whether or not it is necessary for a web site to be listed in the search engines in order to be successful. Putting all the rhetoric aside for a moment, the simple answer is: You must be listed in the search engines in order to be successful. Internet usage is growing at an incredible rate. More and more users go on-line every day. And how are those users finding what they are looking for? Search engines! One only has to look at the success of the scores of search engines to know that this is true. Finish Tony's article here.   Today's Tool Tip Good Keywords is free Windows software for finding the perfect set of keywords for your web pages. It uses the tools provided by search engines like Overture (GoTo), 7Search, Direct Hit and Lycos to build a suitable keyword set. Once you are done, a simple click will get you the required keyword meta tag... ready to be pasted into your HTML file. Find this and other tools here.   Book Feature Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement - "offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility and, ultimately, the traffic of their Web sites." Click here for this book or find more books at our Bookstore.