Maximizing Your Internet Marketing Strategies
Article by: Shelley Lowery
Developing a successful Internet marketing strategy is the key to your online success. Your strategy not only involves your marketing and promotional efforts, but your web site will also play an important role.
You must develop and
implement both short-term and long-term
Developing a powerful
strategy is a very important part of your success. However, unless your
web site is specifically designed
Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.
Short-term marketing strategies include:
This form of short-term marketing includes ezine advertising, banner advertising and classified ads. Although it is important to occasionally purchase advertising, it is short-term and will produce short-term results.
Although sharing your
expertise at popular bulletin boards can provide you with a boost in traffic,
it is a temporary boost. It will
Obtaining a high ranking
in the Search Engines is a never-ending
In order to create
a steady stream of targeted traffic to your web
So what are some of
these long-term powerful techniques?
Ask for your visitor's name and email address. In return, provide them with a valuable publication, a free course or some other valuable information. By continuously building your opt-in lists, you're creating a long-term database of potential customers.
Give away something of value engraved with your name, business, product or service. Your freebie might be software you've created, a free ebook, or even a free course. The key to creating a long-term marketing freebie is to allow it to be freely distributed. If your freebie is good, it will quickly saturate the Internet and continue to circulate eternally.
Provide the Internet community with free content. Content comes in a variety of forms such as articles, tutorials, tips, reports or whatever you'd like. Allow your content to be freely published in ezines and web sites. Content is a highly sought after commodity and can provide you with a great deal of free exposure for years to come.
A solid Internet marketing plan will include everything from your ad to your thank you and follow-up letters. Each process in your plan must perform a specific task.
1. Your short-term marketing strategies will drive traffic to your web site in intervals. Each time you place an ad, your traffic will increase. After a few days, your traffic will drop off.
2. Your long-term marketing strategies will drive a steady stream of traffic to your web site. Your traffic will continue to increase over time.
3. Your ad must draw
your potential customer's attention and
4. Your web site will then take over and provide further information, while leading your potential customer to your order page.
5. Your order page will be packed with all of the benefits your product has to offer and call for action.
6. Your marketing plan will continue to be implemented by closing the sale with a thank you letter.
7. Your final step will be to send follow-up messages in the future to provide good customer service and introduce new products.
A marketing plan is an absolute must. If you have no direction, you'll travel in circles and ultimately never reach your goals. Plan your work then work your plan. You may be pleasantly surprised with the outcome.
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