Article by: Joe Vitale
wrote two great books on buying and selling
But that's not all.
Bob also knows about
customer service. And he's easily
"My wife loves
to order items via the Internet. She ordered
"Now, we receive
another email that the shipping cost is
an email to mail the $5.00 check and then
"Over a $5.00
check, he lost a customer. Not for the money,
Did you note what Bob said?
That business owner lost Bob FOR LIFE.
And over just $5!!!
More specifically, over a lack of TRUST.
Here's how Bob, who
runs his business from
"First of all,
I have shipped my books for six years now.
"From the other
end of the phone or email, one can almost
and see the look on
their face. This author trust me.
This may seem like
a trifle truth to you. Maybe so. But if
Bob ends with this
reminder, "Once you honor your customers,
Wise words indeed.
And I am sharing them with you here today
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