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Book
Store
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Below
are available internet marketing and promotional books, compliments
of Amazon.com. If you don't see what you're looking for, just click
on a book and you will be taken to a page with similar kinds of books
on it.
|
 
Dan Janal's
Guide to Marketing on the Internet: Getting People to Visit, Buy
and Become Customers for Life: One
of the most respected Internet marketing experts in the world,
Dan Janal has helped tens of thousands of small businesses and
entrepreneurs set up shop on the Internet. Now, in this book,
he shares what he knows about harnessing the power of the Internet
to market and sell your product or service.
Click
here for details
|
 
Weird Ideas That Work: 11 1/ 2 Practices for Promoting, Managing,
and Sustaining Innovation: Who'd
have thought fighting with each other would be good for employees?
Or that ignoring superiors would be a wise business practice? Sutton,
consultant and professor at the Stanford Engineering School, advocates
taking a nontraditional approach to innovation and management in
this quirky business manual.
Click
here for details
|
|
 
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential
Sales Through Runaway Word of Mouth: - "The
concept of WOM (word of mouth) marketing has always been in the
arsenal of any experienced marketer. Silverman gives an abundance
of tips and examples to put the concepts to work, and how WOM
can be deployed in both the off-line and online world."
Click
here for details
|
The
Myth of Excellence: Why Great Companies Never Try to Be the
Best at Everything:
"No matter how simple the author's theory and logic
is, many highly paid intelligent business executives still have
no comprehension of the themes covered in this book. So many
companies are so out of tune to what their customers really
want."
Click
here for details
|
|
Loyalty
Rules! How Leaders Build Lasting Relationships in the Digital
Age: "In a brilliant essay...Reichheld shares research
which suggests that companies with faithful employees, customers,
and investors...share one key attribute: leaders who stick with
six "bedrock principles": preach what you practice,
play to win-win, be picky, keep it simple, reward the right results,
and finally, listen hard...talk straight."
Click
here for details
|
|
Dead Ahead:
The Web Dilemma and the New Rules of Business:
Reviewer: A reader from Los Angeles, California - I was drawn
to this book after searching for ways to help my business survive
the ever-changing Internet economy. Ms. Windham's book offers
incredibly helpful advice and is full of examples on how to stay
ahead of the competition. This was one of those books that was
difficult to put down.
Click
here for details
|
The Eng@ged
Customer : The New Rules of Internet Direct Marketing Observers
of the Net have long considered e-mail the medium's killer application.
The Eng@ged Customer, by Hans Peter Brondmo, shows why this may
be even more relevant for e-commerce endeavors of the future and
sets out various ways that it can be utilized to develop "profitable,
loyal and engaged" consumers today. Plus, it's more effective!
Click
here for details
|
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