Book Store
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Below are available internet marketing and promotional books, compliments of Amazon.com. If you don't see what you're looking for, just click on a book and you will be taken to a page with similar kinds of books on it.


Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life: One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.
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Weird Ideas That Work: 11 1/ 2 Practices for Promoting, Managing, and Sustaining Innovation:
Who'd have thought fighting with each other would be good for employees? Or that ignoring superiors would be a wise business practice? Sutton, consultant and professor at the Stanford Engineering School, advocates taking a nontraditional approach to innovation and management in this quirky business manual.
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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth: -
"The concept of WOM (word of mouth) marketing has always been in the arsenal of any experienced marketer. Silverman gives an abundance of tips and examples to put the concepts to work, and how WOM can be deployed in both the off-line and online world."
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything: "No matter how simple the author's theory and logic is, many highly paid intelligent business executives still have no comprehension of the themes covered in this book. So many companies are so out of tune to what their customers really want."
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Loyalty Rules! How Leaders Build Lasting Relationships in the Digital Age: "In a brilliant essay...Reichheld shares research which suggests that companies with faithful employees, customers, and investors...share one key attribute: leaders who stick with six "bedrock principles": preach what you practice, play to win-win, be picky, keep it simple, reward the right results, and finally, listen hard...talk straight."
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Dead Ahead: The Web Dilemma and the New Rules of Business: Reviewer: A reader from Los Angeles, California - I was drawn to this book after searching for ways to help my business survive the ever-changing Internet economy. Ms. Windham's book offers incredibly helpful advice and is full of examples on how to stay ahead of the competition. This was one of those books that was difficult to put down.
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The Eng@ged Customer : The New Rules of Internet Direct Marketing Observers of the Net have long considered e-mail the medium's killer application. The Eng@ged Customer, by Hans Peter Brondmo, shows why this may be even more relevant for e-commerce endeavors of the future and sets out various ways that it can be utilized to develop "profitable, loyal and engaged" consumers today. Plus, it's more effective!
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