Book Store
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Below are available internet marketing and promotional books, compliments of Amazon.com. If you don't see what you're looking for, just click on a book and you will be taken to a page with similar kinds of books on it.


E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet (Revised & Updated for 2002) - We'd like to thank New York University for having used this publication as a text book as well as the other institutions of higher learning that use it for instructional purposes. This book extensively describes how to use e-mail in dozens of business situations and environments. Bulk e-mail...
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Content Critical: Gaining Competitive Advantage through High-Quality Web Content
In the age of information overload and content glut, how do you get people to read what's on your website? The modern world runs on content. And the Web is fast becoming the medium of choice for content delivery. Increasingly business is about getting the right content to the right person at the...
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Online Promotions: Winning Strategies and Tactics -
At last–a comprehensive how-to guide for creating and managing promotions on the Web. To beat the competition in today’s crowded marketplace, it’s important to learn about online promotion tools and how they can help you to attract new customers and increase sales....

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Marketing with E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness: Here is detailed advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool.
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Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns - Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective!
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Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement "offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility and, ultimately, the traffic of their Web sites."
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Permission-Based E-Mail Marketing That Works! If you are going to use the internet's best marketing tool (E-mail) then this book is a must read.
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Loyalty Marketing for the Internet Age : How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment - "...a savvy, smart, and strategic plan for any company that intends to compete in the Information Age."
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The Customer Revolution - It used to be that developing customer relationships in a mass-market economy didn't matter. All a successful company had to do was make products that people generally liked--build it and they would come. Patricia Seybold thinks those days are long gone.
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