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E-mail Business
Strategies & Dozens of Other Great Ways to Take Advantage
of the Internet (Revised & Updated for 2002) - We'd
like to thank New York University for having used this publication
as a text book as well as the other institutions of higher learning
that use it for instructional purposes. This book extensively
describes how to use e-mail in dozens of business situations and
environments. Bulk e-mail...
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here for details
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Content Critical: Gaining Competitive Advantage through High-Quality
Web Content
In
the age of information overload and content glut, how do you get
people to read what's on your website? The modern world runs on
content. And the Web is fast becoming the medium of choice for content
delivery. Increasingly business is about getting the right content
to the right person at the...
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here for details
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Online Promotions: Winning Strategies and Tactics - At last–a
comprehensive how-to guide for creating and managing promotions
on the Web. To beat the competition in today’s crowded marketplace,
it’s important to learn about online promotion tools and
how they can help you to attract new customers and increase sales....
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here for details
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Marketing
with E-Mail: A Spam-Free Guide to Increasing Sales, Building
Loyalty, and Increasing Awareness:
Here is detailed advice on how to expand and improve marketing
opportunities, communications, and online relationships with
this valuable tool.
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here for details
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Internet
Direct Mail : The Complete Guide to Successful E-Mail Marketing
Campaigns - Direct marketing via the Internet is the best
way to avoid the rising printing and mailing costs of traditional
direct mail. Plus, it's more effective!
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here for details
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Streetwise
Maximize Web Site Traffic: Build Web Site Traffic Fast and Free
by Optimizing Search Engine Placement "offers
the lessons that have been learned by the authors' own trials
and tribulations with search engines, with the goal of helping
readers maximize the visibility and, ultimately, the traffic of
their Web sites."
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here for details
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Permission-Based
E-Mail Marketing That Works! If
you are going to use the internet's best marketing tool (E-mail)
then this book is a must read.
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here for details
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Loyalty Marketing for the Internet Age : How to Identify, Attract,
Serve, and Retain Customers in an E-Commerce Environment - "...a
savvy, smart, and strategic plan for any company that intends to
compete in the Information Age."
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here for details
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The Customer
Revolution - It used to be that developing customer relationships
in a mass-market economy didn't matter. All a successful company
had to do was make products that people generally liked--build it
and they would come. Patricia Seybold thinks those days are long
gone.
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here for details
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