Articles by Marcia Yudkin


Building Your Online Fan Club

For a Successful Link Campaign, Begin with Top-Notch Content

Optimizing Press Releases to Show Up in Search Engines

Schmoozing by E-mail

The Five Most Commonly Encountered, Off-putting E-commerce Errors



Marketing guru Marcia Yudkin is the author of Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors into Buyers, from Top Floor Publishing and numerous other books on marketing. She recently began offering Web site reviews for just $40 at



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