Winning Words and Phrases


Article by: Brett Krkosska

Add sales punch to describe your merchandise or sales offer - use one of the following words. It may be helpful, used alone, or with other words. They have been selected from successful ads for your convenience in preparing copy.

Motivating Words

Absolutely. Amazing. Approved. Attractive. Authentic..

Bargain. Beautiful. Better. Big. Colorful. Colossal.

Complete. Confidential. Crammed. Delivered. Direct.

Discount. Easily. Endorsed. Enormous. Excellent. Exciting.

Exclusive. Expert. Famous. Fascinating. Fortune. Free. Full.

Genuine. Gift. Gigantic. Greatest. Guaranteed. Helpful.

Highest. Huge. Immediately. Improved..Informative.

Instructive. Interesting. Largest. Latest.. Lavishly..

Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth..

Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular..

Powerful.. Practical.. Professional.. Profitable.. Profusely..

Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable..

Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce..

Secrets.. Security.. Selected.. Sensational.. Simplified..

Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy..

Successful.. Superior.. Surprise.. Terrific.. Tested..

Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled..

Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird..



Close your ad with an action-getting phrase. Give the reader something to write or do. Here are 70 suggestions for ways to get action. Study them. They will help you prepare your copy for better results.

Act now!.. Send your name.. All sent free to introduce.. Amazing

literature.. Free.. Ask for free folder.. Bargain lists sent

free.. Be first to qualify.. Booklet free!.. Catalog included

free.. Complete details free.. Current list free.. Dealers write

for prices.. Description sent free.. Details free!.. Dime brings

details.. Everything supplied!.. Exciting details free.. Extra

for promptness.. First lesson, 25 cents.. Folder free!..

For literature, write:.. Free booklet explains.. Free plans tell

how.. Free selling kit.. Free wholesale plan.. Free with

approvals.. Full particulars free.. Get facts that help..

Get started today!.. Get your copy now!.. Get yours wholesale..

Gifts with purchases.. Illustrated lists free.. Interesting details

free.. Investigate today.. It's Free!.. Act Now!.. Literature

free.. Mail material to:.. Money making facts free.. No

obligation! Write!.. Offer limited!.. Send today.. Only 10 cents

to introduce.. Order direct from:.. Order Now!.. Don't Delay!..

Particulars free.. Postcard brings details.. Request free

literature.. Revealing booklet free.. Rush name for details..

Sales kit furnished.. Sample details free.. Samples sent on trial..

See before you buy.. Send for free details.. Send for it today..

Send no money.. Send post card today.. Send 15 cents for mailing..

Send today.. Send your want lists.. Stamp brings details..

Stamped envelope brings.. Test lesson free.. Unique sample offer..

Valuable details free.. Write for free booklet free.. Write us

first!.. Yours for the asking.. 15 cent stamp for details..

$1 brings complete.. 32-page catalog free


occasion.. recommend.. occurred.. principal.. equipped..

accommodate.. disappoint.. possession.. privilege.. proceed..

inconvenience.. accept.. business.. necessary.. personal..

receive.. reference.. separate.. their.. whether.. questionnaire..

criticism.. description.. effect.. extension.. judgment..

quantity.. similar.. undoubtedly.. height.. immediately..

stationery.. foreign.. fourth.. government.. omitted.. weather..

personnel.. existence.. analysis.. across.. appearance.. loose..

pamphlet.. practical.. preferred.. unnecessary.. affect..

attendance.. incidentally.. apparent.. calendar.. professor..

strictly.. principle.. already.. coming.. its.. oblige..

opportunity.. original.. paid.. probably.. referring.. referred..

there.. too.. writing.. among.. arrangement.. practically..

convenient.. canceled.. really.. using.. beginning.. especially..

volume.. committee.. confident.. difference.. endeavor..

explanation.. except.. sincerely.. experience.. benefited..

conscientious.. eligible.. acquaintance.. controversy.. exceed..

laboratory.. omission.. procedure.. acknowledgment.. Wednesday..

guarantee.. February.. schedule.


The Key is to combine your words. For example: "THE MAGIC MAMMOUTH MIRACLE" or "The Three "M" Program". Combinations such as this will catch the attention and interest of your prospect!

Now, for example, say "The Money Making Facts are FREE! Merely Enclose your SASE for a FREE report!" Fill in with a few details and you have a tremendous $$ Pulling Ad.

Use your own Ideas, but build them around these words and phrases! Remember, your follow-up material, must be just as interesting to get the orders.

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