Your Customers Can't Find You Online
Article by Robert Farris
Many mortgage site owners look lovingly at their site and think, "My site is beautiful. How can I not be listed 1st in the search engines?" And if they are listed 1st in the search engines; this will then cause potential mortgage customers to flow endlessly to their web site.
It doesn't take long to determine that (in reality) your web site probably won't be listed at the top of the search portals... probably not even in the top 100 listings. In many cases, mortgage owners are stunned to find out they are not even indexed by many search portals. And if your potential mortgage customers can't find your web site you will not receive much Internet business.
A couple of quick definitions to help understand this article:
Search portals: Includes engines and directories such as Yahoo!, AltaVista, HotBot, Google, Northern Light etc.
Spider / Robot / Index: The process of a search portal sending a probe to your site to "read" the content of your site so it can then "rank" it.
Here are reasons why your site might not be listed in a search portal:
Over Here! Look at Me!
Many webmasters think that search portals will actively go out to the net and ferret out every site, including yours. It just doesn't happen that way. You must go to each 'add url' page and tell the search portal to come to your site and spider (index) your web pages.
You have to accurately (and more importantly properly) submit to each search engine and search directory. Each portal has specific requirements on the information you must provide. For example Yahoo! states the following: your site must support multiple browsers; be in the English language, must be up and running 24 hours a day, seven days a week; have no parts of the site under construction; all links on the site must work and the site must contain substantively unique content that is not already accessible from the Yahoo!
You can visit our web site (www.MortagePromote.com/addurl.htm) for a listing of all "add url" links.
A Trail of Breadcrumbs
Here are the most common barriers to NOT getting additional pages in your web site indexed:
of frames. Some spiders cannot follow links on framed sites. You should
have an "include links" tag inside your NOFRAMES tag.
And if your site was already indexed by a search portal and the spider returns to update its records and finds a "down site," you can be delisted.
easiest solution is to buy quality hosting. You can use a program like
NetWhistle.com to monitor your sites uptime 24 hours per day and alert
you to problems
Since most search engines robots can only index static pages you may need to create a static page so the spider can actually read and index the content.
Spoofing & Fooling
They Dropped The Ball
We There Yet?
You can test to see if your site has been indexed by going to each search portal and typing your domain name in various ways, including: domain.name, url:domainname.com, site:www.domain.name and http://www.domain.name. Each search engine searches differently so you must test each version. A detailed reference is found on our web site at www.MortagePromote.com/checkurl.htm.
Now The Race Really Begins To Reach Your Customers...
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