What A Mortgage Web Site Really Costs…
Article by: Robert Farris
“How much for a web site?” Asks the mortgage owner. Seems simple enough. Seems to be a reasonable question that any potential web site owner would ask, except that…
Much For A Web Site?”
A mortgage company is on the Net to conduct business and generate revenue; they are not there to incur expense or to just ‘be on the Net.’ A prospective mortgage site should not focus on short-term cost analysis. While the expense of a web site is an important consideration, two major factors should control your decision: the revenue a web site can generate and the market share and brand name awareness your site can create.
How Much For A Web Site? Last Year.
Here is a typical
scenario from a year or two ago:
Potential Client: answers - select one or more of the following…
A Web Site Is Worthless…
Here is how a conversation
with your Web Manager should progress.
Web Sites Need Eyeballs
“But that is like
creating a wonderful television commercial. The TV ad is worthless...
unless potential customers see it, unless you get the commercial in front
of people. It is the same with web sites. You can spend tens of
thousands of dollars designing a web site, but if no one sees it; your
site is actually worthless. It will not be generating new mortgage
How To Build A Successful Web Site
Web Manager: “Here is how a web management company builds successful web pages. Internet studies show that unless you are a company like E-loan who spends thousands of dollars on banner advertising and real world media, most people will find your web site on the Net by going to a search engine and typing in key words to find what they want, i.e. ‘home loans’,‘mortgage loans’ or ‘mortgage broker.’ So we first work with our clients to determine which key words we will build their web site around.”
presented on the Net is not the same information as presented in a brochure,
we next determine what information to provide to your current and potential
customers. People will arrive at your site seeking EXACTLY what they want.
So unlike a TV commercial that interrupts your favorite show, a web site
is a ‘TV commercial’ that someone has asked to see and wants to visit.
You have 5-10 seconds to entice them to stay... to make them your customer.
If you don’t ...there are thousands of other web sites that can.
The Real Cost Of A Successful Web Site is $0
is how we turn a worthless web site into a valuable site. That is why
a well designed and managed web site doesn’t cost anything; it generates
revenue. With professional web sites costing from tens of thousands
of dollars, here is what is wrong with the question, ‘How much for a
web site?’ A well-designed web site costs you nothing, it
makes you money. You will quickly find out that a poorly designed
web site is actually ‘costing your company money’ instead of generating
revenue each month.”
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