an Online Marketing Campaign
by Steve Brewer
traditional marketing campaign always uses multiple marketing methods
repeating a consistent message. An online marketing campaign works
in much the same way.
are some possible steps for an online marketing campaign:
your Site - Optimize your website
to achieve good search engine rankings. This involves metatags,
a good description tag, and language developed with keyword
phrase placement in mind. The site should be submitted to
all applicable search engines and directories.
- Consider doing strategic link development with complementary
websites to build traffic. Basically, you include a link on
your site to a complementary site, and that site includes
a link to your site. You are helping each other improve traffic.
Another benefit is that the more links to your site, the higher
the site ranks in most search engines.
mailing lists - A company called
PostmasterDirect.com offers opt-in email lists. These lists
consist of people who choose to be emailed about the subjects
they sign up for. It is not spam. You could purchase a list
and send out a useful offer.
newsletter - You put together
a monthly or quarterly newsletter featuring helpful information
about your industry, tips and ideas, web links, and information
about your company and products. Distribute via email to customers,
past customers, prospects, vendors and other contacts.
- You could sponsor an industry e-zine or online forum and
get your link placed in it.
many other methods you could use as well. By developing an online
marketing campaign that utilizes a number of different techniques,
you have a better chance for success.
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