by: Tony L. Callahan
Why do businesses create a web site? What is the purpose of a business web site? Simply stated: "A business web site is a source of information for those who want to learn more about your product or services."
What things can a web site designer do keep from being caught up in design and losing site of the purpose? I try to analyze any web site I design by the following criteria:
Content Is The Key To Sales
Good content sells product, flashy graphics are neat. Are you trying to produce an award winning site or a site that sells? Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar.
Don't Divert The Visitors Attention
Careful With Color
Be aware of the use of color. Dark colored text on a light colored background provides the best contrast for viewing. Also be aware that, subconsciously, colors have meaning. Red and pink are associated with passion; blue, gold and gray are associated with professionalism and quality; yellow and green are associated with youth and vigor. Be sure that your color scheme delivers a message consistent with your copy.
Keep It Short
Many studies indicate that people will not scroll down to view your web site. Where ever possible, keep your content down to one screens worth of information. Make multiple pages, if necessary, to deliver your message. People are more likely to follow links than to scroll down. Remember, screen resolution will affect how much can be displayed per screen. Design with lower resolutions in mind.
Build For Speed
Several studies have revealed that if your visitor has to wait more than ten seconds for your page to load, they will move on to their next destination. Assume your visitors are connected via a 14.4 modem, many still are.
Make Navigation Easy
Guide your visitor through the sales process with easy navigational aids. Using the same button graphics saves load time and helps the user recognize your navigation points. Standard menus from page to page throughout the site also help.
Avoid Non-Universal Formatting
Test Different Browsers
Different browsers display the same HTML in different ways. A page that looks great in Netscape may look very different when viewed by a visitor using Internet Explorer. At a minimum, test your web page designs with both Netscape and Internet Explorer.
Clearly, getting hits to your business web site is a good thing. Once the visitor has surfed to your site, you should be concerned with converting the hit to a sale. No amount of technique will overcome the visitor's resistance to a poor product. If you are offering a good product at a fair price, following the criteria outlined above will help insure that your message isn't overwhelmed by the technology. This will eliminate one barrier to turning more hits into more sales.
our sponsors. Visiting our sponsors allows us to provide the
valuable information on these pages at no cost to you.
Copyright © 2001-2015 Mortgage Marketing Online. All rights reserved. The Mortgage Marketing Online Web Site
is designed, maintained, hosted, owned and provided by Click1003 and Daily Sales Record. Text, graphics,
scripts, programs and HTML code and contents are protected by US and international Copyright Laws, and
may not be copied, reprinted, published, translated, transposed, hosted or otherwise distributed by any
means without the express permission of Click1003 or the contributing authors presented on this site.
For content reproduction or advertising information, contact Doug Perry at 800-398-0504.