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Top
10 Internet Marketing Myths
Article
by: Tony L. Callahan
We have all heard the
stories about how the Internet has changed everything. Certainly, many things
have changed as a result of the Internet. Communication at the speed of
light is now at nearly everyone's finger tips. Information on almost any
topic is readily available.
But has the Internet
really changed everything? Do none of the old rules apply anymore. Let
us take a look at my favorite Internet marketing myths to see if the Internet
really has changed everything.
- Anybody
Can Market A Product On The Internet
This is the complacency myth. Nothing will guarantee failure more certainly
than believing in this one. As with any other field, there is a lot
to learn in order to be successful. Do not allow early success to go
to your head.
- Marketing
A Product On The Internet Is So Easy
Another complacency myth. Marketing on the Internet will require large
amounts of research, test marketing and copy writing. It will require
trial and error and not a little bit of failure. As time passes, if
you stick with it, things will become easier. Just don't expect success
to fall into your lap on your first attempt.
- Marketing
A Product On The Internet Is So Hard
If you find marketing a product on the Internet too hard, maybe the
problem is the product. Internet business is more avocation than vocation.
If you do not feel strongly that your product is the best of it's kind
available, your marketing efforts will likely reflect this attitude.
Look for a product you can love.
- Learning
To Market On The Internet Takes A Lifetime
While it is true that you should never stop learning, learning how to
market a product on the Internet need not be a lifelong process. One
of the great things the Internet has done is make information freely
and easily available. Learn from others by reading articles available
on web sites and in newsletters.
- It Only
Takes 1 Hour A Week ...
... and that one hour is only to visit the bank to cash your checks.
Yeah, right. This one reminds me of an old joke:
I became
an Internet entrepreneur to work half time ...
... and now I only work twelve hours a day.
Like any other endeavor,
you will get out of Internet marketing what you put into it. If you
really expect to only put in one hour a week, do not expect great results.
- Internet
Marketing Is Not a REAL Job
The work in Internet marketing may not be physically demanding but it
is mentally draining. If you are not exhausted after putting in the
time you have allocated each day for your marketing efforts, you are
not doing it right. This is especially true in the beginning. It will
get easier but you have to stick with it.
- I Only
Do This For The Money
Internet marketing is not a job in the traditional, 9 to 5 sense. As
stated before, this is more avocation than vocation. If you do this
because you love it, because you want to better yourself, because working
for yourself provides satisfaction you can not obtain anywhere else,
then you are doing it for the right reasons and the money will follow.
- The
Internet Is A Great Way To Get Rich Quick
Making money on the Internet takes hard work and persistence. There
is no formula to instant wealth. Anyone who tells you otherwise is foolish
or lying. Success on the Internet requires time for education and experimentation.
You must find what works for you.
- No One
REALLY Makes Any Money From The Internet
A falsehood spread by those who did not have the persistence to see
their dreams through. Accept the fact that you will experience failure
and use the failures as learning experiences. Apply what you have learned
to your next attempt. There is money to be made on the Internet, you
must be determined to be successful.
Internet marketing is
no different than any other profession. It requires time to learn the ropes
and some experience gained through trail and error. The experience gained
through failure must be applied to improve the next attempt. Persistence
is the key to Internet marketing success. This is no different than the
way things have always been. So in the final analysis the number one Internet
myth is:
- The
Internet Has Changed Everything
Copyright 2000, 2002
Tony L. Callahan All Rights Reserved
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Tony
L. Callahan, is a successful Internet Promotions Consultant with
more than twenty years of industry experience and is president of
his own Internet marketing company, Link-Promote.
He also publishes Web-Links Monthly, a newsletter full of
tips, tricks, tools and techniques for successful web site promotions.
To subscribe, send e-mail to: Web-Links-subscribe@topica.com.
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