Top 10 Internet Marketing Myths


Article by: Tony L. Callahan

We have all heard the stories about how the Internet has changed everything. Certainly, many things have changed as a result of the Internet. Communication at the speed of light is now at nearly everyone's finger tips. Information on almost any topic is readily available.

But has the Internet really changed everything? Do none of the old rules apply anymore. Let us take a look at my favorite Internet marketing myths to see if the Internet really has changed everything.

  1. Anybody Can Market A Product On The Internet
    This is the complacency myth. Nothing will guarantee failure more certainly than believing in this one. As with any other field, there is a lot to learn in order to be successful. Do not allow early success to go to your head.
  2. Marketing A Product On The Internet Is So Easy
    Another complacency myth. Marketing on the Internet will require large amounts of research, test marketing and copy writing. It will require trial and error and not a little bit of failure. As time passes, if you stick with it, things will become easier. Just don't expect success to fall into your lap on your first attempt.
  3. Marketing A Product On The Internet Is So Hard
    If you find marketing a product on the Internet too hard, maybe the problem is the product. Internet business is more avocation than vocation. If you do not feel strongly that your product is the best of it's kind available, your marketing efforts will likely reflect this attitude. Look for a product you can love.
  4. Learning To Market On The Internet Takes A Lifetime
    While it is true that you should never stop learning, learning how to market a product on the Internet need not be a lifelong process. One of the great things the Internet has done is make information freely and easily available. Learn from others by reading articles available on web sites and in newsletters.
  5. It Only Takes 1 Hour A Week ...
    ... and that one hour is only to visit the bank to cash your checks. Yeah, right. This one reminds me of an old joke:
    I became an Internet entrepreneur to work half time ...
    ... and now I only work twelve hours a day.
    Like any other endeavor, you will get out of Internet marketing what you put into it. If you really expect to only put in one hour a week, do not expect great results.
  6. Internet Marketing Is Not a REAL Job
    The work in Internet marketing may not be physically demanding but it is mentally draining. If you are not exhausted after putting in the time you have allocated each day for your marketing efforts, you are not doing it right. This is especially true in the beginning. It will get easier but you have to stick with it.
  7. I Only Do This For The Money
    Internet marketing is not a job in the traditional, 9 to 5 sense. As stated before, this is more avocation than vocation. If you do this because you love it, because you want to better yourself, because working for yourself provides satisfaction you can not obtain anywhere else, then you are doing it for the right reasons and the money will follow.
  8. The Internet Is A Great Way To Get Rich Quick
    Making money on the Internet takes hard work and persistence. There is no formula to instant wealth. Anyone who tells you otherwise is foolish or lying. Success on the Internet requires time for education and experimentation. You must find what works for you.
  9. No One REALLY Makes Any Money From The Internet
    A falsehood spread by those who did not have the persistence to see their dreams through. Accept the fact that you will experience failure and use the failures as learning experiences. Apply what you have learned to your next attempt. There is money to be made on the Internet, you must be determined to be successful.
Internet marketing is no different than any other profession. It requires time to learn the ropes and some experience gained through trail and error. The experience gained through failure must be applied to improve the next attempt. Persistence is the key to Internet marketing success. This is no different than the way things have always been. So in the final analysis the number one Internet myth is:
  1. The Internet Has Changed Everything

Copyright 2000, 2002 Tony L. Callahan All Rights Reserved

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Tony L. Callahan, is a successful Internet Promotions Consultant with more than twenty years of industry experience and is president of his own Internet marketing company, Link-Promote. He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions. To subscribe, send e-mail to:

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