Ice Cream 'Comb' Story
by: Rick Beneteau
may very well be the strangest marketing article you've ever read, but
please bear with me. It's a true story and one who's "moral"
I believe you can easily apply to your web business.
She was three. Just
released from a far-away hospital after life threatening brain surgery,
ready to take on the world again. I was happy just to have her back. My
little "Mr. Clean" (shaven head and hoop earrings) and me driving
along to our local mall. Hanging out with dad day. I recall her words
as if it were yesterday.
"Daddy, can I
get a treat?"
As she was understandably
spoiled (if there is such a thing), I replied "ok honey, but just
Her eyes beamed like
the Fourth of July in anticipation of that something only she knew at
We drove around to
the new end of the mall on the normal seek-and-destroy mission of capturing
a parking place. After all, it was Saturday. We landed a fair distance
from our destination, and began walking hand-in-hand towards the entrance,
her pace gaining momentum with each tiny step. A few feet from the doors
she broke loose and ran hands-first into the thick wall of glass, trying
with everything she had to swing the big doors open. No luck. With a little
assistance, she 'did it' and tried the very same thing at the second set
It was then that I
asked her what she wanted for her treat. Without hesitation, she matter-of-factly
said "an ice-cream comb from the ice-cream store". Ok, the goal
was set and we were in the mall!
But hold on! What
was this? At the end of what was just an ordinary looking lane of retail
chain outlets she spied something new- this huge fountain, water shooting
who knows how high into the air. The new goal line!
She ran, and I walked
(don't ya just hate it when parents let their kids run wild in public?),
and we arrived at the spectacle at about the same time. The turbulent
noise was almost deafening. "Daddy, can I make a wish, can I make
a wish?" she screamed as she jumped with the kind of pure joy we've
all long since forgotten.
but that will be YOUR TREAT you know" I explained (gotta be firm
with these kind of things).
I fumbled around in
my pocket and pulled out what I think was a dime (big spender) and placed
it in her outstretched hand. She cupped it tightly, closed her eyes and
grimaced, formulating her wish. I stared at that little scrunched-up face
and said my own kind of prayer of thanks, feeling so blessed to still
have this ball of energy in my life. And then like a shooting star, the
coin was flung into the foaming water and with it, her wish.
We happily continued
our stroll into the familiar section of the mall. An eerie silence ensued,
which I was admittedly uncomfortable with. I couldn't resist breaking
"Aren't you gonna
tell daddy what you wished for?"
She retorted "I
wished I could get an ice-cream comb".
I just about lost
it right then and there. Couldn't imagine what the shoppers thought of
this lunatic laughing uncontrollably in the middle of a crowded mall.
And needless to say, she got her wish, and two treats.
Little did I know
then that my beautiful little girl would soon embark on a long road of
seizures, surgeries, special schools, medications and end up partially
paralyzed on her right side. She never learned to ride a bike.
Today, she is almost
seventeen. She cannot use her right hand and walks with a noticeable limp.
But she has overcome what life seemed to so cruelly inflict on her. She
was teased a lot and always struggled in school, both socially and academically.
But each year she showed improvement. She is planning a career in early
childhood education. With one year still remaining in high school, her
and I, one night not too long ago mapped out all the courses she would
need to take in community college. It was her idea. She volunteers weekly
at a local hospital, on the children's floor. She baby-sits a neighbors
children five days a week. On her own this year, she stood outside in
line for four hours on a cold Canadian January afternoon and enrolled
herself, with her own babysitting money, into two courses she felt she
would need for college.
You see, to her failure
was never an option.
It would almost be
redundant for me to explain why I wanted to share this story with you.
She IS my daughter and I carry all those fatherly biases with me wherever
I go. But these aside, she is a very exceptional person and one that I
admire and have learned a lot from.
It is my sincerest
hope that her story will have even a momentary positive impact on you
as a human being, a parent, a spouse or even, an entrepreneur.
I'd like to leave
you with a closing thought. As human beings, we deserve all the treats,
and the multitude of good things that life can offer us. We all have wishes
and dreams, AND the power to make them reality. Just simple truths of
We can wish for, and
get, that ice-cream comb.
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