Maximize Your Advertising Results!
Article by: Tony L. Callahan
are like most of us doing business on the Internet today you are very
familiar with what I call the "Free Advertising Shuffle". What,
you ask, is the "Free Advertising Shuffle"? It is the attempt,
usually unsuccessful, to advertise your Internet business for free.
Abandoning the free classifieds, you tried your hand at the banner exchange programs. From this you received a trickle of click throughs and nearly zero sales.
Moving on, you set your sights on the search engines. You fine tuned and tweaked your site until it was perfect. You submit your site to the search engines and received a top twenty placement. Now the traffic really rolls in. Three days later, the traffic stops. Concerned you rush over to the search engines, only to find your site is now ranked two hundred forty fourth for your keywords.
Round and round the dance proceeds, until in frustration, you contemplate throwing in the towel. It's obvious, no one can really succeed with an Internet business. There just is no cost effective way to advertise on the Internet.
Before you actually pack it all in, have you considered ezine advertising? Reputable ezines are a great way to reach a receptive, willing audience that is interested in hearing about your product. This is because a reputable ezine uses an "opt-in" mailing list. Opt-in mail list are lists that allow the readers to self-select themselves into interest groups that allow you to focus your advertising on your target market.
With tens of thousands of ezines being published, it is a fairly easy matter to find some that reach your potential customers. Ezine advertising is inexpensive as well. On average ezine ads cost between .06 and .5 cents per subscriber. Compare this to one to two dollars per piece for direct postal mailings and the value becomes apparent. Most importantly, ezine ads produce results.
Now that you know the facts, how do you maximize your ezine advertising dollars? Below I have compiled a short list of suggestions to help you get started.
Subscribe to the ezines
you have identified. Receive the ezine for a couple of months. Review
its content and advertising. See if your advertising is a good fit and
that you have really found an ezine aimed at your target market. Make
note of the number of ads per edition. Large numbers of ads, especially
all run together at the bottom of the ezine, virtually ensures that you
ad won't get noticed.
Copyright 1999, 2002 Tony L. Callahan All Rights Reserved
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