LINDA BRAKEALL'S 7 HABITS FOR HIGHLY EFFECTIVE LOAN OFFICERS

 

Article by: Linda Brakeall

Do you think Stevie, baby, will mind if I adapt his Habits?


1. BE PROACTIVE! Don't wait for borrowers and Realtors to call you. When you are the call -ER you have the power. Even when you are delivering bad news. Catch 'em by surprise!

2. BEGIN WITH THE END IN MIND. If you want the loan to close easily and happily, you have written explanations and a list of what is required and WHY, for the borrower to take home. You will leave nothing to chance.

3. PUT FIRST THINGS FIRST. Spend the first two hours of every day prospecting for new business. Once you start trouble shooting, you may never get around to prospecting. What apps will you take next month? And what loan will close the month after that?

4. THINK WIN / WIN. Your borrowers and your Realtors just want the loan to close and they want to know what is going on. Provide written status reports weekly. They'll be happy, your phone won't ring constantly. That's win /win!

5. SEEK FIRST TO UNDERSTAND, THEN TO BE UNDER-STOOD. Do you remember how scared you were when you were buying your first house and the lender asked you 100,000 questions? It was awful! It still is. Be gentle to them and they will be gentle to you.

6. SYNERGIZE. Think of the loan as a project for the team to win! The team includes your processor, underwriter, closer, borrower, Realtor and lawyer. Individually, you may have weak spots. As a team you are invincible!

7. SHARPEN THE SAW. There is a direct correlation between the amount of time and money you spend on you and your career and your level of success! You probably won't learn a lot that is radically NEW, but that is not the purpose of reading books and going to seminars. The purpose is to help you access and USE the information you already know is to keep you stimulated, make you more productive and to make you some more money this year!


Read more articles by Linda Brakeall
Read marketing articles by Other Authors
Search for New Subjects

 
Linda Brakeall is the author of Unlocking The Secrets of Successful Women in Business, and has trained 36,000 people in 27 states in sales, marketing, presentations, and communications since 1992. She has authored 99 magazine articles on sales, marketing, selecting salespeople, managing sales teams and communications. You can find out more about Linda and what she can do for you at http://www.lindabrakeall.com
Ph: 800-662-7249

Want to use this article? You may freely reproduce this article for use on the internet or for your training materials as long as credit is given to the author and the above author description and contact information (including links or web addresses) are included.

 

Please visit our sponsors. Visiting our sponsors allows us to provide the
valuable information on these pages at no cost to you.

Copyright 2001-2015 Mortgage Marketing Online. All rights reserved. The Mortgage Marketing Online Web Site
is designed, maintained, hosted, owned and provided by Click1003 and Daily Sales Record. Text, graphics,
scripts, programs and HTML code and contents are protected by US and international Copyright Laws, and
may not be copied, reprinted, published, translated, transposed, hosted or otherwise distributed by any
means without the express permission of Click1003 or the contributing authors presented on this site.
For content reproduction or advertising information, contact Doug Perry at 800-398-0504.