Article by: Michael Low
Most site owners use online marketing channels like banner ads, pay-per-click search engines, email marketing, search engine optimization, etc.
But they often miss out the most powerful marketing channel for driving hundreds of thousands of visitors. What is it? Media publicity!
Almost every person on this planet is exposed to some form of mass media daily - be it newspapers, radio or television. Such wide media reach drives huge traffic.
How do you get media coverage for your website?
One highly effective
way of getting media publicity for your
All businesses, large
and small, use press releases to
Should you write your own press release?
That depends on how much a writer you are. If you don't enjoy writing, you should outsource to a professional PR firm.
The major advantage to using a PR firm is that they can write your press release objectively in a style which adheres to media editorial requirements.
Press releases are often written like sales letters. That's the number one reason why many press releases get trashed. Editors are interested in stories, not sales pitches.
Next, you need to
distribute your press release to relevant
Start with newspapers
and magazines which you read. Check their masthead and make a note of
who and where to send your press release to. See http://www.prbuilder.com/distribution.htm
There are tens of thousands of media outlets in America. Unless you have the time and energy to manually compile your own media list, we recommend outsourcing.
An established PR firm would already have the major media contacts stored in their database. Their media contacts are accurate and fresh.
If you think it is
cheaper to do the distribution yourself,
Consider this illustration:
If your hourly wage is $20 and it
Labor cost to reach each outlet = 15/60 * $20 = $5.00
A reasonable size of distribution for most press releases in America is 4,000 media outlets. Multiply your labor cost of $5.00 per outlet by 4,000 outlets.
Total labor cost for your PR campaign is an astronomical $20,000! That excludes actual distribution costs.
How much do PR firms charge for writing a press release AND distributing it to the same number of media outlets? Most charge between $350 to $600. It definitely makes good economic sense to outsource your PR campaign.
Media publicity plays
an important role in successful website marketing. Get yours rolling today!
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