Today's Marketing Highlights Do you assume too much in your ads? Maybe you're not getting the kind of response to your ads you would like because you assume the reader knows what you're talking about. Have you ever watched a commercial on TV that made absolutely no sense to you at all? One where you not only didn't know what the product was, but you didn't know the company that was advertising either? You'd be surprised how many advertisers write ads that are too technical or too vague for the general public to understand. Don't assume your audience knows what you're talking about just because you do. Join in on the MMO Forum Whether your topic is web site development, email marketing, or promotion and preparation, the MMO Forum is a great place to get your feet wet. Read what others have to say, let us know what you think of our site or get a web site review from the MMO staff by clicking here.   Marketing Newsletters Think "Marketing!" Sign up for the Insider Newsletter by entering your email in the form at the top (center) of this page. Keep those marketing ideas coming in your email box by signing up for other great marketing newsletters we have listed here.   Today's Search Tip Try MMO's unique search engine to find your topic of interest. Enter a specific key word and your results will be displayed with an icon in front of each search result indicating where on the MMO web site you can find more information on the subject you selected to research. GO there now.     Today's Feature Articles Kiss Your Customers: What? That's right! Author Robert Farris suggests you learn to kiss your customers or lose them. An excellent article about a "critical concept when developing your web site." Read all about it here. Building Your Opt-in Mailing List: Let Author Tony Callahan show you how to get your target market to voluntarily join your mailing list. Find his article here.   Today's Tool Tip Surf Wax is a fantastic, free search utility that has a unique way of displaying search results for many search engines at one time. Find Surf Wax and many other search tools by clicking here.   Book Feature 101 Ways to Boost Your Web Traffic: Internet and technology training expert Thomas Wong clearly and carefully explains how to increase the number of visitors (and repeat visitors) to a website easily and quickly...Find more here   Mortgage Marketing Online Resources Don't forget to check out the MMO Resources pages. You can find Hosting Services, other Mortgage Marketing web sites and other Website Marketing web sites and related subjects by clicking here.