Increase Sales by Building Credibility
Article by: Shelley Lowery
has opened a whole New World of information and opportunity for all of
us. However, it has also created a breeding
As an Internet entrepreneur,
it is your personal responsibility to
In order to establish
credibility, you must be willing to invest in
Provide your visitors with your complete contact information. This information should include your "real" postal address and not a Post Office box number. A business that hides behind a PO box loses credibility. It's perfectly acceptable to use a PO box as long as you also include your postal address.
Create a page to add to your website called "about" and include all of the following:
- A personal or professional
It is very important that you include an "about" page, especially if you're selling a product or service. You must do everything in your power to put your visitor's mind at ease.
Internet users are becoming more and more concerned with their privacy. Create a page on your website called "privacy" and let your visitors know exactly how you will be using the information you collect.
This page should include all of the following:
- How do you plan
on using their information?
You can create your privacy statement right online with this free wizard: http://www.truste.org/wizard/
Another great way to build your credibility is to display your customer testimonials. Include your customer's name, email address and web address with each unsolicited testimonial to increase believability.
You can find a nice script that will rotate your testimonials each day here: http://willmaster.com/master/dailycontent/index.shtml
Money Back Guarantee
To further increase your credibility, you must completely remove your potential customer's risk. Provide them with a solid, no risk, money back guarantee. This will put their mind at ease by building their confidence in you and your product. In addition, you must honor ALL refund requests in a timely manner with complete professionalism.
No matter what you're selling or how great your product is,you will receive refund requests. It's just a part of doing business. Don't take it personally or try to argue the point with your customers, simply give them a refund. You may be surprised to learn that the customers who ask for a refund may purchase other products from you in the future.
Many times, potential customers will have questions in regard to your products and services. Create a page on your website called "feedback" and place a form on this page to enable your visitors to contact you. It is very important that you answer these questions as quickly as possible. Your personal response to your potential customers can literally determine whether or not you're going to make a sale.
A feedback form will also enable you to gather testimonials and receive suggestions to assist you in improving your website, products or services.
If you're processing your customer's orders online, you must place your order form on a secure server. This will protect your customer's personal information, while at the same time, provides your customers with added confidence in placing an order with you. In addition, make sure you let your visitors know that their information will be processed on a secure server.
By taking the time to build your credibility with your visitors, you will increase your Internet sales considerably.
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