How To Make Your Resource Box Sell

 

Article by: Michael Southon


Ezine Articles - they're everywhere!

And little wonder. They're one of the fastest ways of building traffic to your website.

But what many people overlook is the Resource Box. It's almost as important as your Article. After all, your traffic comes to you through your Resource Box.

Writing your Resource Box is an art in itself. You have very little space (5 or 6 lines) and you want to make the most of it. Here are four key elements your Resource Box should contain.

1) Your Name

Remember, one of the reasons Ezine Articles are such a powerful promotion tool is that brand your name, they establish your reputation as a an expert.

So the first line of your Resource Box should be a short sentence that gives your name and tells the reader what you do on the Internet.


2) Your website URL

This is pretty straightforward - you want people to visit your website. But there's another reason for including your website URL.

As well as being published in Ezines, your Articles will also be published on websites, often with a live link to your website URL.

And that's going to do wonders for your link-popularity. Remember, the major Search Engines are making link-popularity one of the key factors in ranking their search results.


3) Your Newsletter subscribe address

A given reader may not purchase your product, they may not even click through to your website, but why not at least capture their email address?

Remember that the average person has to see your message seven times before they buy your product.


4) Something FREE!

Your Resource Box is probably one of a dozen other Ads in the same Ezine, all clamoring for attention. Offer something free and you'll vastly increase the chances of a reader clicking through to your website.

(c) 2000, by Michael Southon

Read more articles by Michael Southon
Read marketing articles by Other Authors
Search for New Subjects

Michael Southon shows webmasters how to Tap into the Power of Ezines. Discover the #1 Secret of Web Marketing. Download his free Report now:
http://www.ezine-writer.com/free-report.html

Want to use this article? You may freely reproduce this article for use on the internet or for your training materials as long as credit is given to the author and the above author description and contact information (including links or web addresses) are included.

 

Please visit our sponsors. Visiting our sponsors allows us to provide the
valuable information on these pages at no cost to you.

Copyright 2001-2015 Mortgage Marketing Online. All rights reserved. The Mortgage Marketing Online Web Site
is designed, maintained, hosted, owned and provided by Click1003 and Daily Sales Record. Text, graphics,
scripts, programs and HTML code and contents are protected by US and international Copyright Laws, and
may not be copied, reprinted, published, translated, transposed, hosted or otherwise distributed by any
means without the express permission of Click1003 or the contributing authors presented on this site.
For content reproduction or advertising information, contact Doug Perry at 800-398-0504.