I Needed to Know About Web Sites
Article by Rod Aries
You can learn a lot about what to do, and what not to do, by listening to the radio. Here are a few songs you can listen to "On The Radio" (Donna Summer) that can also help you with your web site. And you don't even have to play them backwards to learn the lesson available from each tune. And now the TOP 10 songs
Going On?" (Marvin Gaye)
Music lesson: Of course our clients know what is going on and are using the internet, so you must have a web site.
To Heaven" (Led Zeppelin)
Music lesson: As in the real world, hard work, marketing, good rates and a bit of luck can lead to success.
Way" (Frank Sinatra)
Unfortunately, the shareholders aren't our audience and our customers don't really care as much as about what the President has to say as compared to what interest rates the President has to offer.
Music lesson: It is not what the President wants, it is what the consumer wants.
Want To Hold Your Hand" (Beatles)
Music lesson: Make it easy to navigate and your visitors will stay longer. Use left hand navigation or top navigation with words that are easy to understand.
Music lesson: Aretha knows what your customer wants - you should too.
Am Woman" (Helen Reddy)
Music lesson: Use nonsexist language in your content and appeal to both men and women.
Love Got To Do With It?" (Tina Turner)
Due to the internet, the 'local area' is now worldwide. Now, in about the same time it used to take to call mortgage clients can find the rates for dozens and dozens of mortgage providers.
Music lesson: Loyalty, localism and love have been replaced by rates, information and global competition. If you want to gain the customers fleeting allegiance show your best rates and give them the best deal without forcing them to hunt your site.
Lot Of Shakin' Going On" (Jerry Lee Lewis)
Recently, the degree of sophistication has improved with programs such as Flash by Macromedia. Flash is a very nice program producing sometimes stunning effects, except there can be one little problem - it requires your visitor to download a special program to view your site. If your site is done with Flash, and your visitor has to take the time to download this program in order to see the content of your site, they will may leave.
Music lesson: Design for show, content for dough.
Is On My Side" (Rolling Stones)
Music lesson: While some people may still enjoy hearing the long version of "In-a-gadda-da-vida" or" Rapper's Delight," most people are looking first for fast information. Be sure to also provide the full version for those who need all the information.
It Make My Brown Eyes Blue" (Crystal Gayle)
Music lesson: Make your site informative, lay it out in a manner convenient for your visitors and put all your best information up front to benefit your customers.
And when you do, you, and James Brown, will be singing "I Feel Good."
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