Create A Referral-Based Business!
by: Linda Brakeall
I was at a golf outing last night and saw some marvelous networking going on. The kind you sometimes observe where people are rushing up to other people and saying: " I was just talking to Mr. (or Ms. X)and they need (your service/product) because they ...! Here's his card, I told him you'd call him tomorrow." The recipient of the referral would say "Thanks" and moments later was doing just about the same thing with someone else: "Call so & so. They NEED you!"
Being a fascinated observer of the human condition, I wondered how people get to the point where they spend more time actively giving out business to their friends and less time actively looking for business for themselves.
I noticed those referral givers:
To what you do.
*Were all very successful and very active in that group for more than a year which demonstrates perseverance and that is an attractive quality in someone who want to do business with, isn't it?
*Had found a home in this group by offering their services to the group in a helpful manner to show off their skills and knowledge. They did jobs that were hard to fill.
"I'm a finance
wizard. I'd be happy to do the group's books."
Wouldn't you love
to have them talking about you like that?
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