Your Opt-in Mailing List
by: Tony L. Callahan
heard it before: It takes between seven and ten contacts with a prospective
customer before they will actually make a purchase. The easiest way to
make these multiple contacts is through the use of email. The problem
becomes, how does one go about emailing their potential customers without
The answer is simple, get your target market to voluntarily join your
mailing list. The list of addresses of those who joined is referred to
as an "opt-in" list. An opt-in mailing list is the single most
valuable marketing tool any business can possess. The trick is: How do
I get people to voluntarily join my opt-in list?
There are several
successful methods of building opt-in lists being practiced today. Let's
take a look at few of them.
a free ezine
Entice people to join your opt-in mailing list by publishing your own
ezine. Create a simple sign-up form and place a link to it on every page
of your web site.
Give those who join your opt-in list a free bonus of some type. The bonus
could be a discount on your product or it could be a free download of
a specially create information product, such as an ebook.
Write your own articles and submit them for publication. Select topics
that you know well and are related to your product or service. Find ezines
that are read by your target market and contact the publishers with your
articles. Be sure to include a resource paragraph that contains instructions
on how to join your opt-in list.
Guestbooks are not the greatest way to get folks to join your opt-in,
but they are simple to set up and maintain. The concept here is when people
sign your guestbook you send them a personal invitation to join your list.
This approach is most effective when combined with an incentive offer.
Create a multipart autoresponder based instructional course related to
your area of expertise. Promote that course by giving it away to web masters
looking for content for their sites. Your course could even be positioned
as their incentive offer, so target web sites related to the subject of
your course. In every installment of the course you have the opportunity
to encourage people to join your opt-in list.
One of the most critical aspects of your mailing list is: How do your
subscribers who wish to leave unsubscribe?" It really boosts your
credibility to have an easy to use opt-out process. If people feel they
can stop your email at anytime, they are more likely to join in the first
place. Be sure to include instructions on how to opt-out in every correspondence
sent to your mailing list.
A properly developed,
opt-in mailing list is, metaphorically speaking, worth it's weight in
gold. Never miss an opportunity to ask your business contacts to join
your mailing list. Encourage web site visitors to join your list by employing
one or more of the strategies listed above. Combine strategies for maximum
effect. Do what you must, within ethical limits, but get people to join
Copyright 2002 Tony
L. Callahan All Rights Reserved
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L. Callahan, is a successful Internet Promotions Consultant with
more than twenty years of industry experience and is president of
his own Internet marketing company, Link-Promote.
He also publishes Web-Links Monthly, a newsletter full of
tips, tricks, tools and techniques for successful web site promotions.
To subscribe, send e-mail to: Web-Linksfirstname.lastname@example.org.
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