Article by: Anne Marie Baugh
specifically, Passion, Persistence, Pride, and Quality? Does your business
represent all of these to the consumer? As a publicist, I have found that
all of my successful clients have these four qualities in spades. They
don't just have these qualities, they improve on them daily to bring a
dynamic sizzle to their business. The fact is that people like to do business
with people who vibrate with electric acumen. It isn't loud. It isn't
hypy. It doesn't blare in your face. It's a quiet confidence. It is something
you *feel* from the individual, not something the individual tells you.
This is success.
Passion: Simply put, if you're not doing something that snaps you out of bed in the morning with a smile on your face and adventure in your heart, then you are in the wrong business and it's time to make a change. Passion resonates in everything you do. Will you have it everyday? Nope. Can it be nurtured? Yep. If you are otherwise passionate about your business but find yourself in a bit of a slump, take a look at your life. A life out of balance will spin passion right smack to the bottom of the proverbial empty bucket. The fact is passion doesn't survive on lack of sleep, lack of exercise, or lack of eating. It doesn't even do particularly well if you're logged on 18 out of 24 hours every day. Don't confuse passion with obsession. Obsession will kill passion. Passion lives hand in hand with balance. So if your attitude isn't passionate, look at the rest of your life for answers. You nurture passion by taking care of yourself.
Persistence: This is the hardest one. The one that separates the winners from the quitters. Yes, sometimes there is a time to walk away and it's the smart thing to do. So how do you know when that time is? It goes like this. Quitting isn't a feeling. It's a decision made in the logical part of your brain. This is important so listen closely. You have three parts to your brain. The left logical side. The right creative side. And the lymbic emotional side. When you fall into the lymbic emotional side you are not working in any constructive part of your brain. It is simply emotion and it cannot make sound decisions. Have you ever had a client that was so angry you couldn't reason with him or her? That person is in the lymbic portion of their brain. Until they get back into the working part of their brain again, nothing can be resolved. The same holds true for you. We all have "those" days when nothing goes right and we wonder what they heck we are even doing in business. This is perfectly normal. However, successful people understand that when they feel this way, it is not the time to make any important decisions. That is persistence. Persistence is allowing the emotions to pass before making important decisions. Successful people learn to understand when their emotions are navigating and when their logical brain is back in gear. Dr. Carlsen of "Don't Sweat The Small Stuff and Its All Small Stuff" says, "Be graceful in the downtimes and grateful in the up times." I say, be persistent in your downtimes and make decisions in your up times!
Pride: Yes, pride. Not the kind "that cometh before a fall" as the scriptures tell us, but the kind that puts you into your work. Remember the days when it didn't matter what your job was as long as you did it well? This was pride in workmanship. This was the time when your work was a direct reflection of you. Pride in our work is what makes our work worth doing. So - have a little pride and put it back into your work!
Quality: Do I really need to say more? Quality is everything. It goes hand in hand with pride of workmanship. Strive for the best in quality and you will be remembered for it. Rick Beneteau is one of our publicity clients and when I think of him that is the first word that comes to mind. Rick spends hours painstakingly going over all his work to make sure it's perfect for his audience. I'm the first to admit I've learned a great deal watching him work. He doesn't just strive for a great finished product, he strives for a perfect finished product and it shows in every thing he does.
I've had the rare opportunity to work with clients that are the leaders in their industry. Every one of them has their P's and Q ingrained in their everyday work life and it has spilled out in tremendous results. Results that teach us all that the P's and Q's are well worth minding and implementing.
our sponsors. Visiting our sponsors allows us to provide the
valuable information on these pages at no cost to you.
Copyright © 2001-2015 Mortgage Marketing Online. All rights reserved. The Mortgage Marketing Online Web Site
is designed, maintained, hosted, owned and provided by Click1003 and Daily Sales Record. Text, graphics,
scripts, programs and HTML code and contents are protected by US and international Copyright Laws, and
may not be copied, reprinted, published, translated, transposed, hosted or otherwise distributed by any
means without the express permission of Click1003 or the contributing authors presented on this site.
For content reproduction or advertising information, contact Doug Perry at 800-398-0504.