Tips For Ezine Writers
by: Michael Southon
Have you ever wondered why Ezine Articles have become one of the most
effective marketing techniques on the Web? The reason is quite simple.
People very rarely go online looking for something to buy. They go online
looking for information - free information. They want to be educated,
entertained and informed. And the best way to do that is to write free
Articles for Newsletters.
At the bottom of your
Article is your 4- or 5-line Resource Box. That's what turns your Article
into one of the most powerful marketing techniques on the Web.
Here are eight tips
to help you write your Articles and get them published.
(1) Never allow yourself to think that you've
run out of ideas. Instead, have the opposite thought: that
there are more ideas than you could possibly write about. I heard someone
saying recently (with regard to Ezine Articles) that everything that could
possibly be written about has already been written about. Nonsense! The
Internet is evolving so fast that even if you wrote a new Article every
day, you still couldn't keep up.
(2) The Golden Rule of Five. Keep
your Article titles short - no more than five words. Ezine Editors love
short titles (they fit into the subject field of an email).
(3) Keep your paragraphs short - no more than
3 sentences. It's much harder to read a computer screen than
a printed page - so make it easy for your readers.
(4) Make sure your Article flows properly.
The easiest way to do this is to write down the opening and closing sentences
of each of your paragraphs, then read what you have. If it makes sense
and moves along nicely, you have an Article that is well organized and
(5) Include a word count at the top of your Article.
This makes it easy for an Ezine Editor to make a quick decision on whether
to use your Article. It also shows you've been thorough in preparing your
Article for publication.
(6) Check all the links in your Article before
submitting it. Then include a note that says: 'All the links
in this Article were checked and verified on (date)'. Again, this saves
time for the Ezine Editor and demonstrates that you've been thorough.
(7) Offer a Free Report in your Resource Box.
When someone reads your Article in an Ezine, they probably won't be connected
to the Internet. So the challenge is this: to offer something so interesting
and exciting that they'll fire up their modem and visit your website.
The best way to do that is to offer a Free Report.
(8) Put all your Articles on autoresponders
and then create another autoresponder that lists all your Articles, with
an autoresponder address for each Article (e.g.: email@example.com).
When you submit your Article to a List or to an Article Archive, always
include a note that says: "For a complete list of Articles by this
author please send a blank email to: firstname.lastname@example.org"
Remember - Ezine Articles are probably the fastest way there is of building
your presence on the Web and getting your message in front of a targeted
© 2001 by Michael Southon
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